Bestbuy eBooks - Usp Revealed - Positioning Tactics System.

Warning: These are "secrets" your competitors don't want you to know about...

"Shocking Technique Created in the 1960's Launched Multimillion Dollar Businesses - Can You Use it to Launch Your Business Too?"

"I'm confident you can. And although it's not often talked about, what I'm about to share with you is THE most important part of starting any marketing campaign for any type of business."

From: James Brown and Cenay Nailor
Date: Monday, September 24

Dear Fellow Entrepreneur:

Marketing is all about being at the right place, at the right time, with the right message. If you try to be there for everyone, your message will become diluted. And if you dilute it too much, it won't be the right message, at the right time, for anyone.

So what you need is a unique spin, an edge, or what is commonly known (in the marketing field) as a unique selling proposition -- USP for short.

A USP is an attempt to express the uniqueness of your business in a single statement. It can be a promise no one else makes. It can also be a unique benefit that only applies to your product or service.

Any advertising you run without a well-thought out USP is like throwing money down the drain. Seriously. You need at least the basis of a strategy. Otherwise, advertising will suck you dry financially.

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Here is what a profit pulling USP will allow you to do...

Find a niche and position yourself as the ONLY choice for that niche. This will allow you to target prospective customers you may not have even known existed.

Place your product or service on a different level than your competition, catapult you to a higher plane of business and enable you to sell in a vacuum (i.e. no direct competition).

Protect you from market fluctuations. A profit pulling USP practically guarantees you longevity in the marketplace.

Break free from mindless advertising and get your product or service remembered more than any other in your market.

Grant a stronger preference for your company's products and services -- you can charge more and customers will pay your higher price.

Easily convert it into a hook for your headline (or for those of you selling books, use it for the title).

Create a USP now and instead of fumbling around trying to explain to consumers what you're about, you'll already have your unique message all spelled out. And you can easily apply it to any of your marketing or advertising in the future.

As a Business Owner, Can You Identify with the Up's and Down's of Business?

The worry of what your competitors might do next?

Most businesses can, at least at first.

But if you take the time to position yourself in the ...

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